Brynn Putnam, fundadora de Mirror, presentará su startup de hardware para juegos en TechCrunch Disrupt 2025.
Image Credits:Steve Jennings/Getty Images for TechCrunch
Siete años después de presentar Mirror en TechCrunch Disrupt 2018, Brynn Putnam regresa al escenario donde todo comenzó. La emprendedora serial que convirtió un concepto de fitness en una adquisición de $500 millones por parte de Lululemon debutará su última empresa en TechCrunch Disrupt 2025 en San Francisco’s Moscone West en octubre.
TechCrunch Disrupt 2025 Brynn Putnam
El camino de Putnam desde ese momento disruptivo hasta hoy es una historia de muy buen momento. Mirror, el dispositivo de fitness conectado que llevó las clases de gimnasio a los hogares, lanzó justo cuando la pandemia creó una demanda sin precedentes para soluciones de fitness en casa. La oportunidad fue tan oportuna que Lululemon adquirió la empresa por $500 millones solo dos años después de su debut en Disrupt.
Now Putnam is betting on another cultural shift — the growing desire to disconnect from screens and reconnect with family and friends in person. Her new company, still operating in stealth mode, is developing consumer gaming hardware designed to bring people face-to-face rather than isolate them behind individual devices.
“We’re about to enter a golden age of hardware,” Putnam recently told TechCrunch at one of its investor-focused StrictlyVC evenings, pointing to the convergence of mature display technologies, affordable components, and AI capabilities that make new types of interactive devices possible.
Image Credits:TechCrunch
The new venture represents a shift in priorities for Putnam. Where Mirror was about individual performance and self-improvement, her latest project focuses on shared experiences and strengthening relationships. She describes it as using technology not as the primary experience but as an enabler for better human connections.
Drawing inspiration from Nintendo’s philosophy of using “withered technology with lateral thinking” — mature, affordable components combined with innovative experiences — Putnam is following the playbook that made Mirror successful. Rather than pushing technological boundaries, though, she’s focusing on creating compelling user experiences with proven hardware.
The gaming space represents a natural next step for Putnam, who built su