GM está trayendo un asistente de inteligencia artificial impulsado por Google Gemini a los coches en 2026.
a Gemini logo of a generative artificial intelligence chatbot developed by Google AI is seen on a smartphone
General Motors añadirá un asistente de inteligencia artificial conversacional impulsado por Google Gemini a sus coches, camiones y SUVs a partir del próximo año, anunció el fabricante automovilístico estadounidense el miércoles durante un evento en Nueva York.
El despliegue de Google Gemini es uno de varios anuncios tecnológicos realizados por el fabricante en el evento GM Forward, y será uno de los primeros en llegar a manos de los consumidores. Otros, como una revisión de su arquitectura eléctrica y plataforma de computación, y una característica de conducción autónoma que permite a los conductores mantener las manos apartadas del volante y los ojos apartados de la carretera, no llegarán a las marcas de GM hasta 2028.
GM es el último fabricante de automóviles en inclinarse hacia asistentes de inteligencia artificial generativa que prometen responder a las solicitudes de los conductores de una manera más natural.
GM’s integration with Gemini is the next logical step for the automaker. Vehicles produced by GM brands Buick, Chevrolet, Cadillac, and GMC already have “Google built-in,” an operating system that gives drivers access to Google Assistant, Google Maps, and other apps directly from the car’s infotainment screen. In 2023, Google began using Google Cloud’s Dialogflow chatbot to handle non-emergency OnStar features, including common driver queries like routing and navigation assistance.
It’s not entirely clear how much more capable GM’s Gemini-powered AI assistant will be. GM provided few details, only saying that it will have more “natural conversations” and allow drivers to draft and send messages, plan routes with additional stops (like a charging station or a favorite coffee shop), “or even prep for a meeting on the go.”
TechCrunch has reached out for clarification.
GM’s new voice assistant is a step towards the automaker’s goal of developing its own custom-built AI that connects to your vehicle’s systems through OnStar, GM’s in-car concierge. The way GM executives described the technology at the NYC event, it seems like a mix of a health wearable and an AI pendant, but for your car.
The assistant promises to access vehicle data to provide maintenance alerts and route suggestions, explain car features like one-pedal driving, and turn your heat or air conditioning on before you enter the vehicle. GM says you’ll control what information it can access and use, and it can learn from your habits to offer personalized recommendations.
GM’s emphasis on user controls is notable given the company’s recent controversy over selling customer driving and geolocation data to insurance brokers.